Telegram Stories for Depick Prediction Platform
Challenge
During the World Cup 2026, Depick needed to acquire new users for their football prediction platform. The audience was highly active in football communities, and we needed a personal, engaging way to reach them.
The challenge: stand out in a crowded space and drive registrations through a warm, human‑centric approach.
Solution
We identified football communities with the most active audiences and scraped usernames from these groups. Since the audience was 90% male, we created Telegram profiles of attractive women and positioned them as Depick team members: marketers or other employees to make the accounts feel authentic.
Each account posted Stories with creative visuals announcing upcoming matches and inviting users to make predictions. We mentioned 5 usernames per Story per account, ensuring a personal and engaging experience.
When users received a mention, they saw the Story and a direct dialog opened with the "girl" - significantly increasing click‑through rates.
Each profile also had a linked channel with warm‑up content (informational posts about football and predictions). These channels funneled users into Depick's main communities and the prediction platform itself.
Results
- 480 new registered users on the Depick platform within 1 month
- Cost per user: $1.2
- High engagement rates due to personal, authentic outreach
- Users continue to be active on the platform post‑World Cup