Telegram Invites for Aviation Community
Challenge
The client, a Russian‑language aviation website, needed to grow their Telegram audience without using Telegram Ads. Targeting CIS countries through Gram (formerly TON) accounts is impossible - only Euro accounts work, but they come with high commissions and VAT.
The solution was to build a conversion funnel: Telegram Group → Telegram Channel → Website.
Solution
The client provided us with a curated list of Telegram groups and channels where their target audience was already active. Our task was to parse these sources and safely invite users through the funnel.
The client actively published high‑quality content in both the group and the channel: news, cockpit videos, spotting photos, and aviation stories. This kept users engaged and motivated them to move through the funnel.
We executed 3,000 targeted invites with safety measures to avoid triggering Telegram's restrictions. The audience was highly relevant to the client's niche, making the process extremely effective.
Results
- 3,000 invites delivered
- Order cost: $330
- Retention Rate in the group: 85% (~2,550 users stayed)
- 60% of retained users also subscribed to the channel (~1,530 users)
- 70% of channel subscribers visited the website (~1,070 users)
Cost per action:
- Cost per channel subscriber: $0.22 ($330 / 1,530 subscribers)
- Cost per website visit: $0.31 ($330 / 1,070 visits)
The funnel performed exceptionally well due to precise targeting and the client's high‑quality content. The niche audience (aviation professionals and enthusiasts) was highly engaged and responsive.