Telegram Ads for Depick Prediction Platform
Challenge
Depick needed a scalable user acquisition channel for their prediction platform during the World Cup 2026. The goal was to drive traffic to their Telegram bot, which served as both an assistant and an analyst - users could request football news, predictions, and access the platform directly through the bot.
The challenge: pass Telegram's moderation for a bot that directed users to an external platform, and maintain campaign performance over a 3âmonth period with constantly changing creatives.
Solution
For targeting, we used two key audience segments:
- All footballârelated Telegram channels - fan communities, match updates, player channels, leagueâspecific groups
- Selected channels of competing prediction platforms - to directly target users already interested in predictions and betting
We ran the campaign in two phases:
- Phase 1 (2 months before the World Cup): Small budgets to warm up the audience and test creatives.
- Phase 2 (during the World Cup): Aggressive daily ad spend with fresh creatives - each ad featured match previews and a callâtoâaction to place a bet.
We successfully passed moderation for the bot by ensuring all ad copies were compliant. Once approved, we set up the campaign so that any new ad or creative update automatically passed moderation and went live immediately. This allowed us to show relevant, timeâsensitive ads every day without delays.
We also purchased all footballârelated search queries in Telegram Search - ensuring our ads appeared whenever users searched for match results, predictions, or football news.
Weekly sync calls with the Depick team helped us brainstorm, adjust creatives, and optimize campaigns in real time.
Results
- Campaign duration: 3 months (2 months warmâup + 1 month active during World Cup)
- Total ad spend: ~$3,000
- 3,993 new users acquired
- Cost per user: $0.75 - highly efficient for this niche
- During the tournament, these users placed over $6,000 in bets
- Users continue to be active on the platform, engaging with Premier League, La Liga, Champions League, and other football events